Because of his love, God sent his son into the world: the man Jesus Christ
Because of his great love and generosity, God did not leave us to suffer the consequences of our foolish rebellion. He did something to save us. He sent his own divine son into our world to become a man--Jesus of Nazareth.
Jesus always lived under God's rule
Unlike us, Jesus didn't rebel against God. He always lived under God's rule. He always did what God said, and so did not deserve death or punishment. Yet Jesus did die. Although he had the power of God to heal the sick, walk on water and even raise the dead, Jesus allowed himself to be executed on a cross. Why?
Yet by dying in our place he took our punishment and brought forgiveness
The Bible rings with the incredible news that Jesus died as a substitute for rebels like us. The debt that we owed God, Jesus paid by dying in our place. He took the full force of God's justice on himself, so that forgiveness and pardon might be available to us.
All this is quite undeserved by us. It is a generous gift, from start to finish.
How the Bible puts it:
Christ died for sins once for all, the righteous for the unrighteous, to bring you to God. (1 Peter chapter 3, verse 18)
He himself bore our sins in his body on the tree, so that we might die to sins and live for righteousness; by his wounds you have been healed. (1 Peter chapter 2, verse 24)
But that's not all.